#SomethingIsWrong poster campaign
Along with the performance Domestic Violence by Markus Öhrn, Kaaitheater partnered up with Lungomare to set up an awareness campaign on relational violence. In line with the existing poster campaign #qualcosanonva, new posters were made in Dutch, English and French and distributed 750 times throughout the city of Brussels.
The campaign #qualcosanonva reflects on the background of violent crimes against women in society and highlights the issue of femicide from an artistic and activist perspective. #qualcosanonva uses and transforms the public space, brings the structural dimension of gender-based violence into public discourse and stimulates debate. The posters are irritating because, unlike advertisements, they cannot be clearly assigned and yet they convey a clear message: sexism, multiple discrimination and violence against women concern us all.
Qualcosanonva (translated as Something is wrong) - was developed by Lungomare in collaboration with Kunst Meran Merano Arte and Summer School Südtirol, with the support of the Italian Ministry of Labour and Social Policies, the Autonomous Province of Bolzano, the Municipality of Bolzano, the Fondazione Cassa di Risparmio and the Municipality of Bressanone.